We Help Nonprofits Create Better Donors

WHY BETTER DONORS MATTER WHAT IS DONOR EXPERIENCE (DX)?

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Donor Relationship Development

Frictionless Giving

Donation Forms that Convert

Websites that Inspire

Inspire Your Donors to Act

When we give to each other we reunite with a primal part of our humanity. We become whole when we help others. We become better people and we help make the world better, it is a virtuous cycle. A virtuous cycle that we at DXLabs want to help you optimize.

It’s not that people don’t want to give, far from it. It’s that people need a reason to give. They really need to buy into the value your organization is creating. They need to trust you, they need to believe in you. They want to connect with something meaningful. We can help.

DXLabs helps organizations connect with their donors and their donors to them. We help organizations build strong relationships with their donors, which not only pays dividends in the donations they receive, but it gives back to the donors by allowing them to experience their impact on a deeper level.

My board told me to raise more money. Help!

We can help here too. Too often, looking at increasing donations focuses on more. More events, more website traffic, etc. We help your organization do more with the web traffic you already have.

Let’s face it, events take a ton of planning and resources. Grants, same story. The low-hanging fruit for many organizations is to cultivate more generous donations from individuals. We help your organization craft an experience for your individual donors worthy of increased generosity.

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Donor Experience Consulting by DX Labs

We do a “deep dive” on your organization’s Donor Experience (DX), helping you overhaul and optimize every touchpoint between your organization and your donors. We help you build deeper relationships with your donors, allowing them to get more engaged and involved in your organization.

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Donor Experience Site Reviews by DX Labs

We review your website and give you solid, practical tips and advice on how to improve the experience for your donors. We include video walk-throughs, write-ups, and prototypes to make implementation easy.

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VIEW EXAMPLE

In this day and age, people want to give.
Your job is to inspire them to give to you.

Donor Experience Matters

You Have Something to Share

As a nonprofit, communicating what you do, along with opportunities to participate, can be tough. The power dynamic between donors and organizations can get intense, if not weird. There is a balance that we can strike, we can modify and augment our communication to speak to people as partners, as people, instead of as resources to be tapped.

It’s true, as organizations, no one wants to feel like a beggar, and as donors, no one wants to feel like an ATM. There is a balance that we can strike, we can modify and augment our communication to speak to people as partners instead of a means to an end.

As an organization, you have the ability to give your donors a gift. You give your donors the ability to participate, to share in the good work you are doing. You offer your donors the ability to connect with their community, their culture in a new way. You allow your donors to reconnect with an elemental piece of their humanity.

You are not asking only for your donors to give to you, you are also offering to give to your donors. And, what you are offering is valuable, is needed. When you are communicating with them, treat it this way. Being involved with one another benefits both sides. Tell that story, show them how. Because, when you do, you’ll not only feel a lot less like a beggar, you will also have much more engaged and involved donors.

What Increasing Donor Experience (DX) Does

Connect the Dots and Watch Magic Happen

In a nutshell, Donor Experience (DX) is about creating delightful, inspiring experiences for donors. There’s nothing quite like the moment where a donor not only really “gets” what an organization is doing, but is also so inspired by it that they are compelled to act. Those moments are magic and we work to create as many of them as possible. At the core of what we do is inspired action, is compelling information that creates behavior.

Of course, we cannot 100% control this, these are people after all (and that would be manipulation). But, we can influence it. And, the best kind of influence is an authentic influence; a compelling narrative based on truth, opportunity, and an irresistible offer to help.

This is what we help organizations do. We help them find and showcase the most compelling bits of their story. We help organizations treat their donors like partners, like trusted friends. We help organizations create delightful interactions with their donors, creating deeper relationships and engagement along the way. In a nutshell, we help organizations connect with their donors, and even more importantly, we help donors connect with their organizations.

Ecommerce has known these sorts of lessons for a long time (and retail much longer before that). Treat your customers better and they treat you better. Treat your customers like family and they will reciprocate with loyalty and repeated visits. With donors, all of the same opportunities are available, plus more. Now, not only does creating delight for donors increase donations but now there is more good in the world. Creating delight for a consumer is a benefit of one. Creating delight for donors can create benefit for the world.

Donor Experience is about more than just taking in more donations (which does very reliably happen). More important than donations are the relationships, specifically the depth of relationships that organizations that communicate well create and maintain.

Donating to your organization is a gift that benefits both sides.
Communicate about it this way.

Donor Experience (DX) Consulting

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Website Optimization

Clearly, your website is your conduit to the world, and vice versa. We will help you tune your website experience to not only communicate the great work you do, but also inspire others to help.

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Donor Experience (DX) Analysis

We’ll walk you through the entire experience for your donors, recommending places where your organization can really seize the opportunity to compel and attract more donors.

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Relationship Building Strategy

We’ll help you blueprint-out an effective donor experience strategy and execution to forge the kind of relationships you want with your donors (and that they want with you).

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More engaged donors not only give more, but are also stronger promoters, advocates, and partners to the nonprofit organizations they support.

Donor Experience (DX) Site Reviews

One of the services we offer is a Donor Experience (DX) Site Review. In these reviews, we provide solid, actionable steps and advice how to improve the donor experience on a given website. From this work, clients typically see an increase in online donations between 50%-100% (sometimes much more).

DXLabs’ Latest Donor Experience (DX) Site Review:

Spark Central

Donor Experience (DX) Site Review for Spark Central (http://spark-central.org/). Spark Central has a modern site that leaves a lot of storytelling opportunities on the table by being a little overly sparse and burying the most compelling content deep in subpages of the site. In this review, I go over all the ways Spark Central could make their website experience more engaging and compelling for donors, which would inspire more donations.